Resources Library by ANA

Holiday planning and actualization

The paper deals with a detained investigation in the nature of the holiday planning process. The forecasting entities have to be holiday segments. It is comparible with forecasting sales for specific product attributes. At this specific level...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Gert Jan de Nooij, W. P. Mom

June 15, 1982

Changing economic conditions in turbulent times

The evaluation of price expectations in consumer sentiment surveys is rather ambiguous. Time series in price expectations and time to buy from our continuous research in this field show that as long as prices can go up and can come down, people will...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Wim J. de Jonge

Company: NIPO

June 15, 1982

Trend-analyse and early warning systems for marketing management

Marketing Managers all over the world are overloaded with an abundance of information data. This information "overkill" has its source not only in the computer department of an enterprise. A very large part of it is produced and distributed by...

Catalogue: Seminar 1980: Information Systems In Action

Author: Ernest W. Hanhart

June 15, 1980

Tourism statistics

The new UN recommendations for the phased development of national Systems of International Tourism Statistics are presented, with the principal definitions and classifications. Some problems in collecting, analysing and interpreting tourism data are...

Catalogue: Seminar 1977: Travel And Tourism

Author: Raphael R. V. Baron

June 15, 1977

Analyzing and forecasting world markets

This paper cites specific problems encountered in gathering and analyzing secondary data related to world markets and in using such information for preparing long-range forecasts. After a brief, general discussion on published market statistics, the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Andrew C. Gross

September 1, 1974

A comparison of sales forecasting methods

The purpose of this article is to present a comparison of three alternative methods for sales forecasting - trend analysis, time series analysis and regression analysis. Rather than looking at the theoretical differences, the focus is on practical...

Catalogue: The European Marketing Research Review 1971

Authors: Spyros Makridakis, Steven Wheelwright

June 15, 1971

A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy

In this paper an econometric price analysis of Dutch tomatoes will be presented. It is not only an effort at developing a tool of short run price forecasting. In fact, the analysis will be focussed on structural developments of the market. The plan...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: M. T. Meulenberg

May 1, 1968

Consumer purchasing patterns in successive time-periods

In this paper I want to consider a new way of analysing consumer purchasing data. In brief the method consists of classifying consumers not by the usual demographic characteristics, but in terms of their purchasing behaviour in some previous period....

Catalogue: ESOMAR Congress 1966

Author: Gerald J. Goodhardt

September 1, 1966

Combined time series-cross section analysis in market forecast (French)

The authors are not in agreement as to the possibility of combining on one graph a correlation between two variables and the evolution of the former in time, in other words putting three variables on a plane graph. We shall not enter into the details...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Maurice Pariat

June 15, 1962